Casio has revealed that it is actively integrating AI into the design and development of its G-SHOCK watch series. According to design representatives, AI is being used not to replace human creativity, but to enhance it by handling complex tasks and providing new perspectives.
PLUS ULTRAProduct LaunchesCasio
Casio Integrates AI into G-SHOCK Design Process to Boost Creativity
PLUS ULTRA by Amenoyomi
The design process involves using AI to analyze vast amounts of historical data and user trends. This allows designers to explore a wider range of design directions and material combinations that might not be immediately apparent through traditional methods. Specifically, AI assists in tasks such as color coordination and form optimization, helping to refine the aesthetic and functional aspects of new models.
The integration of AI is expected to be visible in upcoming G-SHOCK releases, including the MTG-B4000 and GMW-BZ5000, which are scheduled for release in June and November 2025, respectively. Casio aims to use these technologies to evolve the G-SHOCK brand by creating products that respond more effectively to changing consumer needs and technological advancements.
PLUS ULTRAby Amenoyomi
The collaboration between designers and AI follows a repetitive "co-creation" cycle centered on 3D CAD. A human designer first creates a basic form in 3D CAD, which the AI then optimizes. The designer then refines the AI's output, repeating this loop to ensure the final product balances technical optimization with the designer's aesthetic intent.
AI adds value by analyzing vast historical archives to propose "non-obvious" design directions that human intuition alone might overlook. This is specifically applied to CMF (Color, Material, and Finish) and overall shape optimization, where the AI suggests unconventional color combinations or structural adjustments based on data patterns.
In this framework, the AI does not lead the creative process but serves as a tool for high-dimensional exploration. By automating the optimization of complex variables, it allows designers to focus on the final brand identity and the specific emotional appeal of the G-SHOCK series.
Sources
- AIと人の共創で進化する「G-SHOCK」 デザイナーが語る製品化の舞台裏 （ITmedia AI+, 2026-09-25）