Amazon has introduced a new feature to combat impersonation scams. By asking about the content of a message received via Alexa for Shopping, the AI will determine if that communication is truly from Amazon.
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Amazon Adds Verification Feature to Alexa to Detect Fraudulent Emails and Calls
This article is a translation. Read the Japanese original
This feature supports three types of communication: emails, text messages, and phone calls. Alexa uses AI to compare the content and inform the user whether it is authentic.
Amazon is demonstrating its commitment to expanding the scope of its AI assistant to provide support for everyday security.
Source: Amazon’s AI assistant can now spot fake emails from the company (The Verge AI, 2026-09-03)