ATV Big Air Tour is an organization that hosts 26 events across the United States. Co-founders Larissa Guetter and Derek Guetter handle a wide range of operations, from marketing to merchandise inventory management, with a small team.
Product LaunchesChatGPT WorkATV Big Air Tour
ATV Big Air Tour Reduces Event Information Verification from 8 Hours to 1 Hour per Week Using ChatGPT Work
This article is a translation. Read the Japanese original
The company previously spent a full day per week on tasks to correct information errors in its public relations activities. Larissa stated that she had been manually fact-checking approximately 30 online publications every day.
With the introduction of ChatGPT Work, this task has been reduced to one hour per week. This was achieved by building a system where ChatGPT Work checks high-priority Sources, identifies discrepancies, and drafts correction request emails in a matter of minutes.
Results have also been seen in merchandise inventory management. By simply uploading photos of products, ChatGPT Work organizes the inventory, creates spreadsheets and visual inventory sites, and generates reordering recommendations in less than 15 minutes.
As a result, the process from inventory management to reordering has been shortened from the previous 2 to 3 days to 2 to 3 hours. The company stated that it will continue to work on Answer Engine Optimization (AEO) to increase visibility in AI searches.
Source: ATV Big Air Tour turned 3 days of work into 3 hours with ChatGPT (OpenAI News, 2026-09-02)