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Meta Announces 'Meta One,' a New Cross-Platform Subscription for Instagram and Facebook, Providing Expanded AI Limits and App-Specific Features

By the editors ／ Model: gemma-4-26b-a4b-it-qat-6bitAs of: 2026-09-16

This article is a translation. Read the Japanese original

On September 15 (US time), US-based Meta announced the global rollout of its subscription service, "Meta One." The service provides over 50 features across Instagram, Facebook, WhatsApp, and Meta AI, including expanded AI usage limits, additional creative features, and operational tools for creators and businesses. Basic features for each app will continue to be provided free of charge.

For individuals, there are 2 types of bundle plans: "Core" (¥949 per month), which includes features from 3 individual plans, and "Premium" (¥2,900 per month), which allows for even more content creation. These include expanded usage limits for AI functions that require significant computational resources, such as image and video creation and editing using Meta's "Muse" model, and "Restyle," which changes the appearance of Instagram Stories (Restyle is not available in Japan at the time of announcement). The specific generation limits for Premium have not been disclosed.

For creators and businesses, plans will be available in 4 tiers, ranging from "Essential" (¥2,000 per month) to "Max" (¥52,000 per month). Essential includes profile enhancements and expanded usage limits for the "Meta Business Agent" on WhatsApp. Additionally, the use of verification badges and anti-impersonation measures requires passing a review process.

Meta plans to expand the scope of the service to the video editing app "Edits" and AI glasses in the future. It is reported that "Edits Plus," scheduled for release soon, will offer expanded cloud storage and AI credits, as well as AI assistant features based on Instagram analytics.

Sources

  1. Meta Announces New Cross-Platform Subscription 'Meta One' for Instagram and Facebook, Starting from ¥949 per month with Expanded AI Limits （ITmedia AI+, 2026-09-16）
  2. Meta Announces 'Meta One' Subscription Starting from ¥239 per month, Providing Additional Features for Instagram and Expanded AI Generation Limits （GIGAZINE, 2026-09-16）
1 more sourcesHide sources
  1. Meta CEO Zuckerberg on AI Cooperation Slowdown: "Each company should just act for itself" （ITmedia AI+, 2026-09-16）

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