Nvidia has announced an immediate price increase for the Shield TV Pro, raising the cost to $299. According to a spokesperson, the price hike is a result of substantial increases in the cost of components, including memory, across the industry.
Pricing & LimitsNvidiaShield TV Pro
Nvidia Raises Shield TV Pro Price to $299, Citing Higher Component Costs
The Shield TV Pro, which features Android TV and AI upscaling, was originally released in 2019 with a launch price of $199.99. While the device continues to be manufactured and sold, the rising cost of hardware components has impacted its pricing.
The recent price adjustment follows a broader trend in the technology industry, where the surge in demand for generative AI has disrupted supply chains. Companies producing hardware with significant memory or storage requirements have faced increased expenses, impacting various consumer electronics, including game consoles.
Sources
- The 7-year-old Nvidia Shield TV is now $100 more expensive thanks to AI （Ars Technica AI, 2026-10-02）