A long-established miso manufacturer with 108 years of history has achieved an employee adoption rate of 86% through the use of Google's generative AI, Gemini, according to a report by ITmedia AI+.
A 108-Year-Old Miso Manufacturer Achieves 86% Gemini Adoption Rate
This article is a translation. Read the Japanese original
Out of a total of 290 employees, many staff members are incorporating AI into their work.
Behind this adoption lies the expectation of improved operational efficiency. The company has utilized Google Apps Script (GAS) to build systems that interface with AI, thereby promoting the reduction of routine tasks and the organization of information.
In promoting usage, the company created an environment that transcends generational divides. Even executives in their 70s are using AI, and the company has established a system that is easy for everyone to use, including veteran staff on the front lines. A key characteristic is that AI is positioned not as something special, but as an everyday tool.
The company plans to continue its use of AI moving forward. They aim for further operational efficiency by integrating Google Workspace with Gemini. As AI technology evolves, the company intends to focus on ensuring the technology takes root on the front lines and providing necessary education.
--- Source: 70代会長も動いた 創業108年みそメーカーがGemini利用率86％を達成した「3つの工夫」 (ITmedia AI+, 2026-09-03)