Google’s Envisioning Studio, with support from Google Labs, collaborated with fashion designers Jane Wade and Sergio Hudson to develop specialized tools using Google Flow, an AI creative studio. These tools were designed to streamline production workflows ahead of New York Fashion Week.
PartnershipsProduct LaunchesGoogleEnvisioning StudioGoogle Flow
Google Flow tools assist designers in streamlining fashion production for New York Fashion Week
The "Styling Suite" tool, co-created with Jane Wade, allows designers to virtually curate head-to-toe looks on digital models. By simulating hair, makeup, accessories, and garments, the tool enables designers to balance runway looks and identify missing elements before physical samples are produced.
Sergio Hudson used a "Runway Visualization" tool to manage production within a strict budget. The tool simulates a runway setting, allowing for adjustments to venue setups, lighting, and props without the need for expensive 3D rendering revisions. It also enables designers to refine model walking paths to improve the viewer experience.
Google Flow allows users to build custom design tools using natural language without requiring coding experience.
Sources
- Co-creating the future of fashion with Google （Google AI Blog, 2026-09-18）