Synthesia, the video-generation startup, has launched an interactive AI press officer designed to engage in live conversations with media and stakeholders. The avatar, based on the likeness and voice of Alexandru Voica, head of corporate affairs at Synthesia, is trained to answer general questions regarding the company's operations, product functionality, and approach to responsible AI.
Synthesia deploys interactive AI avatar as digital press officer
The technology utilizes a "real-time avatar" stack that integrates voice-to-text, an agentic large language model (LLM) to process meaning and intent, and text-to-voice, which is combined with Synthesia's video models to animate the avatar's expressions and speech. While the avatar handles common inquiries, specific media requests or interview scheduling remain directed to human staff via email.
This deployment follows Synthesia's recent expansion and the launch of its "Sessions" product, an agentic platform that allows users to interact with AI avatars for roleplay and surveys. The company, which reported over $100 million in annual recurring revenue (ARR) last year, continues to focus on enabling enterprises to create interactive, AI-driven communication tools.
Sources
- I created an interactive digital avatar of myself — and you can talk to it （TechCrunch AI, 2026-09-26）
- Synthesia