Instagram announced on Wednesday that its standalone Edits app will include an AI "creative assistant" designed to provide feedback on user posts. The tool analyzes data from a user's Instagram account—including likes, views, shares, and video retention—to offer suggestions on content optimization.
Instagram introduces AI creative assistant to provide posting suggestions
Creators can use the assistant to ask open-ended questions about trending topics, why specific videos performed well or poorly, and what content resonates most with their audience. The feature also provides ideas for content, video scripting, and identifies trending audio tracks.
The rollout follows similar moves by YouTube, which has been expanding its AI-powered creator dashboard. While the new Instagram feature is free for creators up to a certain limit, Meta indicated that "power users" will be able to access increased usage through a Meta One subscription.
Sources
- Instagram is adding an AI ‘assistant’ to tell you how to post （The Verge AI, 2026-09-30）