Anthropic has significantly strengthened its partnership with Salesforce and announced "Claudeforce," an AI integration system specifically designed for Salesforce users. In conjunction with this, the company has also released advanced digital blueprints for commerce-specialized AI agents customized for retailers.

Anthropic has introduced a feature that displays visual "product cards" when recommending purchasable items within Claude conversations. As part of internal testing, the company has been conducting its own experiments with an agent-based marketplace called "Project Deal."

Mr. Winso expressed expectations that these initiatives could allow Claude to grow into a major AI customer acquisition channel, on par with Gemini and ChatGPT, in terms of driving traffic to e-commerce sites.

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