Salesforce has announced that the implementation of AI-driven training and enablement programs has reduced the time required for new sales hires to reach their first deal from the conventional one year to 5 months. As an initiative within its sales department, the company is supporting new hires in overcoming challenges early through role-playing based on historical deal data and feedback derived from conversation data analysis.
PartnershipsSalesforceAmazon Web Services
Salesforce Reduces Ramp-up Time for New Hires to 5 Months Using AI; Expands Data Utilization via AWS Integration
This article is a translation. Read the Japanese original
Furthermore, Salesforce is advancing its partnership with Amazon Web Services (AWS). In September 2026, the company announced plans to make Salesforce CRM data accessible via AWS's AI assistant, "Amazon Quick," and to integrate AWS AI agents into Slack.
Through this integration, sales representatives will be able to check information such as deal status and service cases via Amazon Quick without having to switch between multiple Salesforce screens. Additionally, Salesforce's "Agentforce" is expected to enable the use of a wide range of foundation model from providers such as Anthropic and NVIDIA via Amazon Bedrock.
In terms of data utilization, the expansion of "Zero Copy"—which allows for data usage without moving or replicating it—is also underway. Zero Copy for Salesforce Data 360 will expand to include Apache Iceberg tables managed by AWS Glue, as well as Amazon S3, Amazon Aurora, Amazon RDS, and Amazon SageMaker Lakehouse. This will enable users to access data on AWS from the Salesforce side and utilize it for AI agents without the need to copy existing data to a separate environment.
Sources
- 初受注まで「1年→5カ月」に短縮 AIで実現する営業の育成改革とは？ （ITmedia AI+、2026-09-24）
- AWS、SalesforceがAI連携を強化 データ分断をどう解消するか （ITmedia AI+、2026-09-23）