OpenAI announced that it has begun testing a new feature called "Sponsored Agents," which allows users to utilize AI agents specialized in specific products or services by clicking on an advertisement.
Product LaunchesOpenAISponsored Agents
OpenAI Begins Testing AI Agents Sponsored by Advertisers
This article is a translation. Read the Japanese original
This feature is customized by the companies providing the advertisements. Users can ask the AI questions about the details of the products or services and can quickly access the company's website directly from there. OpenAI said that this will enable users to obtain deeper information about products or services that they find interesting.
In a released demonstration video, a user asking for dinner recipes clicked on an advertisement, which triggered a dedicated chat and led them toward an advertisement for a meal kit delivery service. It was noted that conversations with Sponsored Agents are treated separately from the responses provided independently by ChatGPT and are isolated from the user's original conversation.
At the time of the announcement, testing is being conducted with certain advertisers in the United States. New features will also be provided to advertisers, such as the ability to create advertisements simply by writing prompts using ChatGPT Work, and functions to measure performance.
Sources
- OpenAI begins testing ad-sponsored AI agents, allowing users to chat with sponsored AIs （GIGAZINE, 2026-09-17）